The Dental Specialists is very excited to introduce our new brand and logo. The new logo is the first update we have made to our corporate branding since our organization’s inception in 1998. The rollout will continue over the upcoming months. Our original logo served us well for more than 20 years, and we hope the new logo will help continue to fuel our growth for many more.
There were many reasons we decided to update the logo. As with all growing organizations, we wanted contemporary branding that would not only reflect our organization today but also into the future. Selecting a new logo was not an easy process.
We worked with a Minneapolis-based creative agency and our building signage vendor to discuss our objectives and glean their insights. We then reviewed many concepts and offered our feedback before eventually narrowing down our options. We then made final refinements before determining the new logo was ready to be unveiled.